CELEBRATING 20TH ANNIVERSARY WITH 20 MINDFUL COMMITMENTS

Sustainability stands as a core focus of Be Relax’s plans for this milestone year. The company is committed to implementing sustainable practices in the spas and offices, such as the elimination of single-use consumables, a drastic reduction in printing by going digital and adopting alternative eco-friendly cleaning supplies, among other initiatives.

Upholding the highest hygiene standards is essential in the spa industry. Therefore, Be Relax has extensively researched and procured eco-friendly cleaning supplies and consumables to maintain its brand standards. Additionally, the company has transitioned from small toiletries and lotions to large refillable bottles, reducing waste. Furthermore, the company limits promotional print campaigns and tools and promote upcycling.

The Be Relax product range reflects the brand’s sustainable ethos by transitioning all Original Pillows to organic cotton and obtaining OEKO-tex certification for most of the pillows, with the remaining crafted from sustainable Tencel material.
Looking ahead, the company introduced a new Eco-Friendly Pillow featuring foam infused with soybean extract and a cover made from pure linen, emphasizing the use of sustainable materials.
Furthermore, Be Relax has shifted its packaging materials to polypropylene, a recyclable and PVC-free alternative. The brand’s mission in conscious packaging is to reduce protective materials while maintaining product quality and protection during transportation.

In addition to these steps, Be Relax has implemented policies to reuse packaging from customers who do not require it, reducing paper waste significantly. The brand’s commitment to sustainability extends to local communities through partnerships and support, as demonstrated by the involvement of Dubai employees with the Emirates Environmental Group, where all unite to contribute to environmental conservation efforts.

Lorene Pidoux, Marketing & Design Manager, remarked, “Be Relax is excited to celebrate its 20th anniversary with a renewed focus on sustainability and a fresh visual identity. Our commitment to implementing sustainable practices showcases our dedication to environmental responsibility while maintaining a high service and product quality standard.”
This year’s commemorations highlight Be Relax’s dedication to sustainability and innovation, embodying a steadfast commitment to excellence and environmental stewardship.