The story of Be Relax started to unfold with the experiences of one of its founders, Frederic Briest, during his travels as a student. On his journey from Chicago to Brazil, he had to take a total of six flights, exposing him to numerous duty-free shops in different airports, all offering the same products. During this voyage, he realized the need to break the monotony and provide travelers with tailor-made wellness services to help them spend their time at the airport in a more relaxing and enjoyable way.
Inspired by this trip and uncovering the niche for relaxing services at airports, Be Relax was born.
With a humble beginning, Be Relax has evolved into the global airport spa brand, with almost 40 owned and operated spas spread across the globe and Be Relax products distributed to more than 60 countries. The primary mission of Be Relax is to ensure weary travelers have accessible relaxation options wherever they may be, delivering a consistently relaxing experience for every guest.