BE RELAX TO SHOWCASE FULL TRAVEL PILLOW COLLECTION AT TFWA CANNES 2025

From September 28 to October 2, visitors to Yellow Village, Booth C30 will discover a curated experience of comfort, featuring Be Relax’s signature ergonomic designs and thoughtful features tailored to modern travelers.
While full details remain under wraps, attendees will get a first glimpse of the new logo, packaging, and visual identity—a teaser of what’s to come in Be Relax’s evolving product line.

Introducing the COMFY CLOUD – A New Era of Travel Comfort

The latest addition to the Be Relax pillow family, the Comfy Cloud, will be revealed at TFWA. Designed with premium memory foam and an ergonomic flat-back shape, it promises to elevate the travel experience with pressure-relieving support, adjustable fit, and a washable cover. Available in soft tones of blue, grey, and green, the Comfy Cloud blends style and performance in a way that’s both practical and elegant.

Explore the Full Pillow Range – Tailored Comfort for Every Traveler:
• SLEEP THERAPY – The nec(k) plus ultra.
Engineered for restorative journeys, this pillow integrates Feng Fu shiatsu ball to ease anxiety and promote deep sleep. Its dual-density foam balances soft facial comfort with firm neck support. Its unique shape is designed to be worn with large headphones. The TENCEL® cover, heat patch, and noise-reducing earplugs make it a complete travel relaxation system.

• PURE TOUCH – The “cooling” pillow.
A sophisticated multi-sensory pillow featuring AQUA GEL cooling patches for a refreshing effect and a TENCEL® antibacterial, moisture-wicking cover. Its 360° Ergo-Smart® shape and compact travel pouch ensure comfort, posture support, and easy portability.

• ORIGINAL PLUS – The friend that got your chin (and back).
Provides full support to reduce neck strain and prevent head lean with its chin support. It combines the trusted Ergo-Smart® design with heat patch, removable cover and travel pouch.

• ECO FRIENDLY – The pillow that keeps your feet on the ground.
A sustainable innovation using soybean-infused memory foam, a linen outer cover, and organic cotton comfort layer. Enhanced with a lavender pouch for aromatherapy benefits, it proves that eco-consciousness and travel comfort can go hand in hand.

• ORIGINAL PURE – Our timeless favorite.
Its cover made with organic cotton, offers natural skin comfort alongside the 360° Ergo-Smart® shape, heat patch, and compact design. A travel essential with pure simplicity and eccentric colors!

• KIDS PILLOW – Your travel buddy.
Designed for younger travelers, these 2-in-1 pillow and toy combine fun with functionality. Soft, skin-safe fabrics and a lightweight design ensure both comfort and play on the go. It is hard to choose between the adorable dog, Yuki, and the cute penguin, Nori.

• 3-IN-ONE FLEXI REST – For those that don’t like to compromise.
A versatile travel companion filled with fluid microbeads for adaptable support. Its transformable design allows use as a pillow, cushion, or log shape, making it the ultimate flexible solution for travelers seeking multipurpose comfort.

Commitment to Innovation in Travel Retail

By combining ergonomic expertise, high-quality materials, and creative design, BE RELAX has established itself as a reference in the travel comfort category. The expanded pillow collection reflects the company’s dedication to innovation while meeting the diverse needs of global travelers.
“Every pillow we design is guided by a single principle: to make travel more comfortable, restorative, and enjoyable,” said Frederic Briest, CEO. “With the launch of the COMFY CLOUD and our expanded range, we are proud to offer travel retail partners a portfolio that truly enhances the passenger journey.”

Visit Be Relax at TFWA Cannes
📍 Yellow Village, Booth C30
September 28 – October 2, 2025