CLEAN SKINCARE SECRETS OF KOREAN BEAUTY

Veronica provides a personal look into Aloisia and their endeavor to establish their cosmetic brand, starting with the history of skincare and clean skin care secrets of  Korean beauty.

Aloisia’s Roots

Be Relax: Can you describe Aloisia as a brand and why you decided to build the brand around Korean Beauty?

Veronica: Since 2019, Aloisia Beauty has proudly stood as a woman and minority-owned brand dedicated to crafting high-performance, clean skincare.
We believe in harnessing the power of nature and science. We meticulously blend cutting-edge science with the purest and most proven ingredients from nature. By using fermentation and plant extracts, our formulas deliver intense hydration, potent antioxidants, and damage repair, leaving your skin healthy, supple, and glowing.
The name “Aloisia” doesn’t have a direct connection to skincare, but it reflects the brand’s spirit. It’s derived from the Germanic feminine form of Aloysius, which translates to “famous warrior.” This powerful image resonates with our commitment to providing effective solutions that help you achieve a radiant, confident look.
We have a passion for skincare, and we were always curious about exploring diverse beauty practices from around the world. Through a fortunate turn of events, we were introduced to the world of Korean Beauty: The use of clean, proven plant-derived ingredients, cutting-edge innovations, the core mantra of respecting the skin first, and the ritual of self-care. Plus, as moms, we were drawn to the importance of teaching our children about the benefits of a consistent skincare routine, not only for the skin but also for the soul.
We spent extensive time researching all aspects of Korean Beauty philosophy and formulations. In 2018, we officially partnered with one of South Korea’s leading skincare labs to start developing products for powerful skin solutions, and Aloisia Beauty was born.

Korean Skincare Philosophy

Be Relax: Can you provide an overview of the philosophy behind Korean Skincare and why it has gained so much popularity worldwide?

Veronica: Korean beauty, or K-beauty, has captured the world’s attention with its promise of achieving a beautiful, dewy complexion often referred to as “ glass skin”. You can see this on influencers all over Instagram and TikTok! But K- Beauty is more than just trendy products, it’s a holistic philosophy centered on long-term skin health.

Be Relax: What are some key differences between Korean skincare routines and those practiced in other parts of the world?

Veronica: Some of the key differences between Korean skincare routines and those practiced elsewhere include:
– Focus on Preventive care: Korean skincare is a practice, that focuses on preventing issues rather than just treating them as they arise
– Multi-step process: this can involve 10 or more steps focused on layering, while Western routines are typically simpler.
– Focus on hydration: Korean skincare places a strong emphasis on maintaining moisture and hydration
– Gentle ingredients: Korean products often use natural, gentle ingredients that aim to nourish and protect the skin

Beyond the Face

Be Relax: Is Korean beauty focusing only on the face or other parts of the body?

Veronica: Yes, Korean beauty philosophy extends beyond just facial skincare. It includes comprehensive care for the entire body, emphasizing hydration, protection, and nourishment for skin all over. This holistic approach ensures that every part of the body receives the attention and care it needs to stay healthy and beautiful.

Innovations and Trends

Be Relax: How has Korean skincare evolved over the years, and what are some recent trends or innovations in the industry?

Veronica: Over the years, Korean skincare has evolved into becoming a global leader known for innovation and sustainability. It’s 10-step beauty ritual, sheet masks, and ampoules that offer targeted treatments and intense hydration are now mainstream.
More recent trends and innovations include a focus on skincare tailored to preventing damage from environmental challenges, cutting-edge in-office treatments, makeup products with integrated skincare benefits like anti-aging and sun protection, advanced sunscreen formulations addressing specific skin concerns, the rise of convenient multi-use serum sticks, increasing emphasis on men’s skincare.

Ingredients to Remember

Be Relax: Could you explain the importance of ingredients in Korean skincare products and highlight some commonly used ingredients and their benefits?

Veronica: Ingredients play a pivotal role in Korean skincare products, emphasizing plant-based extracts and antioxidant-rich, effective ingredients that hydrate and deliver benefits to the skin. At Aloisia Beauty, we focus on incorporating a blend of some of the most proven ingredients such as:
1. Niacinamide: is known for its versatility, niacinamide helps improve skin texture, brighten complexion, and reduce the appearance of fine lines and wrinkles. It enhanced the skin barrier function, making it effective for all skin types, including sensitive skin.
2. Centella Asiatica (Cica): is known for its soothing properties, Cica calms inflammation, redness, and irritation while aiding in skin healing and strengthening the skin barrier.
3. Hyaluronic Acid: A powerhouse hydrator, hyaluronic acid attracts moisture to the skin, providing intense hydration and a plumping effect. It helps maintain skin elasticity and suppleness.
4. Green Tea: Rich in antioxidants, green tea protects the skin from environmental damage caused by free radicals. It also has anti-inflammatory properties that soothe and calm the skin, making it suitable for sensitive or irritated skin types.

The Healing Power

Be Relax: How does Korean Beauty help with skincare concerns such as acne, aging, or hyperpigmentation?

Veronica:
1. For acne: Korean skincare emphasizes the importance of thorough cleaning, starting with a double cleansing method to remove all impurities and excess oil without stripping the skin’s natural moisture barrier. . This is crucial in preventing pore blockages that lead to acne. Exfoliation also plays a significant role in promoting skin cell turnover. At Aloisia Beauty our GLOW Exfoliating Soft Peel uses papaya fruit enzymes and microcrystalline cellulose which work together to gently buff away dead skin cells and impurities and help unclog pores. Targeted treatments and serums also address acne.
2. Aging: Korean skincare tackles signs of aging through the incorporation of anti-aging serums and creams enriched with potent ingredients.These may include peptides, which support collagen production and improve skin elasticity. Ginseng, another prized ingredient in anti-aging formulations, is known for its rejuvenating properties.  At Alosia Beauty, our ANTI-AGING & BRIGHTINING COMPLEX features bifida ferment filtrate, d-phytogen, niacinamide, and adenosine. These ingredients work synergistically to boost hydration, firmness, repair damage, brighten discoloration, and restore radiance to lackluster skin.
3. Hyperpigmentation: Addressing hyperpigmentation involves the use of brightening agents that help even out the skin tone and fade dark spots. Niacinamide is a key ingredient that inhibits melanin production and promotes a more even complexion.  Licorice root extract is another effective brightening ingredient that helps to lighten pigmentation and soothe the skin. In Korean skincare routines, people often incorporate these ingredients into serums, essences, and moisturizers to target hyperpigmentation effectively.

When & How to Start

Be Relax: Is there a right age to start?

Veronica: There is no specific “right” age to start a skincare routine, but the earlier one begins, the better, especially when using products without any harsh or toxic ingredients. Pre-teens can start with a basic routine focusing on cleansing, moisturizing, and sun protection.

Be Relax: what advice would you give to someone looking to incorporate elements of Korean skincare into their own routine for the first time?

Veronica: For someone new to Korean skincare, I would advise not to be intimidated by the 10-step skincare routine. Instead, focus on:
1. Starting simple: Begin with a few core products like cleanser, moisturizer, and sunscreen
2. Being consistent: Follow the routine daily for the best results
3. Listening to your skin: Adjust products and steps based on your skin’s response.
4. Researching ingredients: Understand what works best for your specific skin concerns.

Thank you, Veronica, for your insightful discussion on Aloisia Beauty’s journey and the essence of Korean skincare philosophy. Veronica’s words have helped us to comprehend Aloisia’s commitment to creating high-quality, clean skincare products that combine the finest natural components with state-of-the-art research. As well as the effects and benefits of using Korean Beauty.